![]() Natty Light Seltzer launched last summer and he said sales “exceeded our expectations.” Anheuser-Busch Natural Light is rolling out a variety pack of its Natty Light Seltzer brand with a new strawberry-kiwi flavor. For example, Busch Light is adding a limited-time apple-flavored beer in July. He said that the beer brands aren’t changing their marketing and are launching new products to sustain growth. Sales have risen since mid-March because they both “bring fun into lives and also do good.” ![]() Both beer brands have created viral promotions, including Busch Light’s dog adoption campaign that gave 500 people a three months’ supply of beer. People were also buying “larger and more trusted brands with an emphasis on affordability,” he told CNN Business.īlake oversees marketing for Busch Light and Natural Light. He believes shoppers were in a “stock up” mode as people sheltered in place and had to limit their trips. But the affordability and larger pack sizes have helped sales of domestic brands, such as Busch Light, Miller Lite and Natural Light, surge higher.īudget beer has boomed for two reasons: price and familiarity, according to Daniel Blake, vice president of US value brands at Anheuser-Busch. ![]() ![]() Two big winners are domestic beers and spiked seltzer, with the former being practically on life support just a year ago.Ĭustomers have been turning away from domestic brews, instead preferring pricier imports, such as Corona, appropriately, and lower-calorie alternatives like White Claw or even straight-up liquor, particularly tequila. Since March 7, alcohol sales have grown nearly 27%, according to Nielsen. Nearly three months after Covid-19 upended daily life, one thing is becoming increasingly clear: Americans are dealing with coronavirus by drinking. ![]()
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